Strong points of view with responsible adherence to facts and reality will light a fire under the right audience.
Stretch a rubber band too far and your fingers get snapped. Stretch the truth too far and your credibility will get sapped.
Generate content from your most well-known talent, the ones with expertise and education to back up their call to action. Author and columnist Thomas L. Friedman says writers should be in the heating and lighting business:
- Shine light on a topic, and
- Fire people up.
When someone is misrepresenting your organization, don’t let it slide by. Don’t let someone’s ill intent to spread through doubters.
Part of your content strategy needs to be strategic calls to action on actionable topics that provide long-lasting value. Pick the wrong topic, and you face mission creep (definition: mission creep is the expansion of a project or mission beyond its original goals, often after initial successes; source: https://en.wikipedia.org/wiki/Mission_creep). Pick too many topics, and supporters will get weary.
Remember the scene in the movie Dave when the ‘president’ links his former chief of staff to a series of wrong-doings? Before that speech, the former chief of staff is surrounded by friends. After that speech, he his alone, silent, defeated.
Be quick, thorough and strong in your points of view, and take no liberties with the truth. Stretch a rubber band too far and your fingers get snapped. Stretch the truth too far and your credibility will get sapped.
Rallying for a good cause is not the end game. The cause must always be front and center.
Your leaders’ strong voices should be, too.