Turning your eye away from consumption and toward creation can simplify even the most impressive videos.
I recently watched a college’s football pump-up video and came away impressed with the quick turnaround and production value. I re-watched it though, with an eye for creation, and not just consumption. Here’s what was actually in the video:
- music (pre-selected)
- Graphics (branding, pre-selected)
- Transitions (prepared and pre-selected)
- Video clips: putting on helmet, walking onto field, feet moving, hands pushing blocking sled, throwing the ball, more feet, catching a ball, coach and player, and you get the point.
- They knew what they wanted, they filmed those scenes and more, but had a purpose. A purpose creates clarity during the most work-demanding projects.
Note the number of items that were or can be pre-selected.
If you get 10 ‘football’ scenes of 3 seconds each, you have yourself a nice 30-second pump up video. Much simpler, still effective!
You can apply this ‘football scenario’ into just about any ongoing story.
The next time you see a video you really like, turn off your consumption brain, and use your creation brain to see how simple you can create similar videos.