When the ‘consumption brain’ gets in the way of the ‘creation brain’

Turning your eye away from consumption and toward creation can simplify even the most impressive videos. I recently watched a college’s football pump-up video and came away impressed with the quick turnaround and production value. I re-watched it though, with an eye for creation, and not just consumption. Here’s what was actually in the video: … Continue reading When the ‘consumption brain’ gets in the way of the ‘creation brain’

Taxpayer supported projects deserve taxpayer friendly updates

Be kind to the people who support you. Give them glances at construction projects with updates included. Include short video walk through, reminders of costs and features, and exactly how this fits in the overall strategy. It helps people remember what they are supporting and what the value is locally. It also reminds them that … Continue reading Taxpayer supported projects deserve taxpayer friendly updates

How to get audience to ‘hear’ the fight song in today’s social world

While watching Monsters University recently, I was reminded how much I love the drum line-style music in the soundtrack. These drum-line bits and school fight songs will serve you well as you get ready to welcome students and staff to school. For larger school districts, promoting the various high school Facebook pages and other social … Continue reading How to get audience to ‘hear’ the fight song in today’s social world

Showing the old and new from the same point of view

I love historical context photos but these two photos from two different universities highlight both the historical aspects and the creativity that is needed in a great communications plan. No school content strategy can be complete without some mention of 'how we got here.' Specifically, this strategy appeals to alumni and long-time staff members. It … Continue reading Showing the old and new from the same point of view

It’s not just about the content, but the inclusiveness of students sharing their viewpoint

Empowering your students to create social media content can have huge benefits for the students themselves. The trick is the technology that allows all students to safely contribute items to the school social media ‘que’ so that you and other staff members can easily approve. (To be clear, no student should EVER have password access … Continue reading It’s not just about the content, but the inclusiveness of students sharing their viewpoint