Zachary Baehr

Tell the story before the click, and de-emphasize the latter

There may be more to read if users click on the link, but the main point is … tell your story before the click. When you can create concise, informative and eye-catching posts, you open up your content to more social media channels with little extra effort.


Crowdsourcing content adds voice, flair and insight to your cause

In his book ‘Crowdsourcing,’ author Jeff Howe doesn’t waste much time getting to the heart of the matter. In the first paragraph of the first chapter he writes, “Increasingly skilled and capable of organized, sophisticated collaboration, amateurs are competing successfully with professionals in fields ranging from computer programming to journalism to the sciences.”