Adding the daily menu as a ‘job to be done’
On the idea of website usefulness, we should revisit the idea of only posting menus online.
#4 – When your website needs a promotion
Somewhere along the line, school websites became the ‘low on the totem pole’ of assignments, and even though the need for better websites has risen, the content needs have not kept pace. The person in charge of the website has this task listed near the bottom of their growing list of tasks, when in actuality …
#3 – From curriculum to content: Sharing your highlights
It is a rare occurrence that a parent gets to witness the teaching and learning in a living, breathing classroom. We have to take these messages to them in the form of photos and videos. This means photos and videos (sights and sounds) from the various classes of all your academic departments and grade level. …
#3 – From curriculum to content: Sharing your highlights Read More »
#2 – The Who and What and Why of your school
I believe the next big factor to help our families is to put names and faces with grades and activities. Who teaches what grade? Who is the specialist helping in reading? Who is sponsoring the student council this year? Who is coaching the basketball team? Many of us can handle the ‘who teaches what grade’ …
#1 – The one priority to keep us all on schedule
If you could provide only one thing for the parents of your school, just one basic area to focus on their most essential need, what would that be? Without a doubt it has to be the calendar. Do we have school today? When does Christmas break start? What time does school let out on a …
#1 – The one priority to keep us all on schedule Read More »
From goal to plan to content
For each objective of the board of education, a communications director or specialist or technician must consider the public’s knowledge of said goal. Want to focus on developing and showcasing top educators? Then go to the educators, and tell their story. Find the ones celebrating 25 years, or the ones who were just hired, and …
Year-end video might best start on day one and continue throughout the year
Last summer I decided to approach the year-end video differently. And I have the video to prove it!
Webinars are marketing, so treat it like a marketing tool
Tell a story with your marketing plans and your webinars!
Fundraising ideas that fall outside the annual appeal
Consider what ‘appeals’ to those who don’t partake in asks that are broad or general. It might be a specific ask for a specific item the school needs.
Sportsmanship stories make for great content on social, sports programs
Many schools have students on campus on a regular basis for regular workouts and camps. This low-key time (after the workout, not during the bench press) can present an opportunity to build-out content for the months ahead featuring sportsmanship stories. By using this time for a quick Q&A with athletes about sportsmanship, you can have …
Sportsmanship stories make for great content on social, sports programs Read More »