Taxpayer supported projects deserve taxpayer friendly updates

Be kind to the people who support you. Give them glances at construction projects with updates included. Include short video walk through, reminders of costs and features, and exactly how this fits in the overall strategy. It helps people remember what they are supporting and what the value is locally. It also reminds them that … Continue reading Taxpayer supported projects deserve taxpayer friendly updates

How to get audience to ‘hear’ the fight song in today’s social world

While watching Monsters University recently, I was reminded how much I love the drum line-style music in the soundtrack. These drum-line bits and school fight songs will serve you well as you get ready to welcome students and staff to school. For larger school districts, promoting the various high school Facebook pages and other social … Continue reading How to get audience to ‘hear’ the fight song in today’s social world

Showing the old and new from the same point of view

I love historical context photos but these two photos from two different universities highlight both the historical aspects and the creativity that is needed in a great communications plan. No school content strategy can be complete without some mention of 'how we got here.' Specifically, this strategy appeals to alumni and long-time staff members. It … Continue reading Showing the old and new from the same point of view

A creative way to evolve your parent-teacher conferences into part of communication strategy

The single most important reason why we communicate is to share information. But the backbone of that is building trust. For schools that is particularly important. We are the caretakers for the majority of a child's waking hours, and that includes everything from meals to providing basic health needs to transportation and development physically, socially, … Continue reading A creative way to evolve your parent-teacher conferences into part of communication strategy