When the ‘consumption brain’ gets in the way of the ‘creation brain’

Turning your eye away from consumption and toward creation can simplify even the most impressive videos. I recently watched a college’s football pump-up video and came away impressed with the quick turnaround and production value. I re-watched it though, with an eye for creation, and not just consumption. Here’s what was actually in the video: … Continue reading When the ‘consumption brain’ gets in the way of the ‘creation brain’

It’s not just about the content, but the inclusiveness of students sharing their viewpoint

Empowering your students to create social media content can have huge benefits for the students themselves. The trick is the technology that allows all students to safely contribute items to the school social media ‘que’ so that you and other staff members can easily approve. (To be clear, no student should EVER have password access … Continue reading It’s not just about the content, but the inclusiveness of students sharing their viewpoint

When your tweets are surrounded by other great tweets

School PR professionals aren’t competitive for market share, typically. We are competing for a share of time. Every one of our social media posts are bracketed by posts from another source who is equally trying to be entertaining and informative. People also jump in and out of their streams throughout the day. Here are strategies … Continue reading When your tweets are surrounded by other great tweets

Second question should always be: ‘What could we do better?’

When is loyalty a negative? When it is blind loyalty. So if your first question is, “How are we doing?”, there always has to be a second question asking, “What could we do better?” Think back to a great customer experience you had recently. Let’s say that you stayed at a hotel or lodge, and … Continue reading Second question should always be: ‘What could we do better?’

Finding growth opportunities in untapped markets a key strategy

The best opportunity for growth in community support might actually come with the two-thirds of households that do not have a child in your school. That’s a lot of people who aren’t getting messages from us, aren’t hearing of mostly positive experiences in school on a near-daily basis, and perhaps have zero connection in our … Continue reading Finding growth opportunities in untapped markets a key strategy

Use our ‘amateur content creators’ to boost the credibility of our professional successes

It’s silly to say the future of business is crowdsourcing content. It’s also a bit silly if you aren’t crowdsourcing now. In his book ‘Crowdsourcing,’ author Jeff Howe doesn't waste much time getting to the heart of the matter. In the first paragraph of the first chapter he writes, "Increasingly skilled and capable of organized, … Continue reading Use our ‘amateur content creators’ to boost the credibility of our professional successes

Ways to strive for an in-trepreneurialist spirit where you work now

In my mind, content marketing and entrepreneurialism are strongly linked. For my work in school public relations, I strive for an in-trepreneurialism spirit: maximize creativity within the organization you work for. So I seek out books like The Hockey Stick Principles by Bobby Martin. It’s about the key stages of developing a business. I replace … Continue reading Ways to strive for an in-trepreneurialist spirit where you work now

When simplified, the message is more on point

Listening to a podcast last night about a woman opening a startup marketing office brought clarity to some thoughts on how to create lasting content. As she describes in the podcast, for her first client, she had no plan and no process to carry out to reach her ultimate message. Feeling unprepared, she just started … Continue reading When simplified, the message is more on point

Why adding Instagram scares , and how to make it more friendly

I hear adding Instagram is a daunting challenge for some in #schoolpr. We know it’s likely our most reasonable social media platform for connecting with students (though we could certainly debate exactly how much ‘connecting’ we need to be doing outside of school with teenagers). The biggest fear I still have is that I’m missing … Continue reading Why adding Instagram scares , and how to make it more friendly