Zachary J Baehr

A ‘cool’ idea for a twist for social scrolling

duke content strategy

Can you be the one on social media providing a twist? This photo from Duke University made me ‘stop the scroll’ because it looked quite different than most middle-of-this-oh-so-hot summer posts.

It’s an easy post to create if you keep your archives organized and you have a fun side to your communications strategy. And notice the 44 shares!

How will you provide a message that catches people by surprise?

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