I found a tag on a shirt recently that was so surprising I actually took a picture of it. The tag read, “I feel really comfortable around you.”
I was humored, surprised and intrigued, mostly about who came up with the brilliant idea of this particular surprise message.
While you may be a creative person yourself, you – and I – get this idea for free. All we have to do … is apply it to our own branding opportunities. Where can you put a message that will surprise people? Where can you leave a mark, start a conversation, and give someone pause?
The key to stopping the scroll, or the conversation, or the workout is giving people a reason to pause. This shirt tag made me pause.
Think about a dinner event that you host. Where can you place a message that will surprise people? Maybe tuck a message inside the silverware napkins, so that when people open it up, they are given a message they will feel compelled to share with others at their table. Or maybe it’s on the drink coaster. Or a party favor. Or … surprise me.
Now onto the message. What could you say that keeps the conversation flowing. Could you provide different truths and lies and have people guess? Maybe that ties into part of the evening activities, like a simple answer reveal, or $20 per answer sheet fundraiser, or ‘a text-in your answer’ option to gather emails and phone numbers.
There are so many possibilities that I can’t give you because I don’t know your brand or your events. And that’s why you must not only borrow the idea, but turn it into applied knowledge.
And surprise yourself.