Home

You know how dreams are often confusing and you can’t quite explain them. That’s because your mind fast forwards or outright skips parts of the dream. With your dreams of awesome content strategy (and most other real-life dreams), there is no fast-forwarding, no skip button. Just small steps lined with hard work.

“Small steps … for big dreams.”

What’s here

  • Tips for developing a content strategy
  • Advice for questions and interviewees and stories
  • How to connect the two

And what’s not

  • How to post,
  • when to post,
  • where specifically to post.

I use school / school district / organization interchangeably, and you should, too, when reading. In most cases, you can substitute company / nonprofit / public sector department to apply it to your work.

Ideation. Application. Great Content.

Recent Posts

When the ‘consumption brain’ gets in the way of the ‘creation brain’

Turning your eye away from consumption and toward creation can simplify even the most impressive videos. I recently watched a college’s football pump-up video and came away impressed with the quick turnaround and production value. I re-watched it though, with an eye for creation, and not just consumption. Here’s what was actually in the video: … Continue reading When the ‘consumption brain’ gets in the way of the ‘creation brain’

Taxpayer supported projects deserve taxpayer friendly updates

Be kind to the people who support you. Give them glances at construction projects with updates included. Include short video walk through, reminders of costs and features, and exactly how this fits in the overall strategy. It helps people remember what they are supporting and what the value is locally. It also reminds them that … Continue reading Taxpayer supported projects deserve taxpayer friendly updates

More Posts