Home

You know how dreams are often confusing and you can’t quite explain them. That’s because your mind fast forwards or outright skips parts of the dream. With your dreams of awesome content strategy (and most other real-life dreams), there is no fast-forwarding, no skip button. Just small steps lined with hard work.

“Small steps … for big dreams.”

What’s here

  • Tips for developing a content strategy
  • Advice for questions and interviewees and stories
  • How to connect the two

And what’s not

  • How to post,
  • when to post,
  • where specifically to post.

I use school / school district / organization interchangeably, and you should, too, when reading. In most cases, you can substitute company / nonprofit / public sector department to apply it to your work.

Ideation. Application. Great Content.

Recent Posts

It’s not just about the content, but the inclusiveness of students sharing their viewpoint

Empowering your students to create social media content can have huge benefits for the students themselves. The trick is the technology that allows all students to safely contribute items to the school social media ‘que’ so that you and other staff members can easily approve. (To be clear, no student should EVER have password access … Continue reading It’s not just about the content, but the inclusiveness of students sharing their viewpoint

When your tweets are surrounded by other great tweets

School PR professionals aren’t competitive for market share, typically. We are competing for a share of time. Every one of our social media posts are bracketed by posts from another source who is equally trying to be entertaining and informative. People also jump in and out of their streams throughout the day. Here are strategies … Continue reading When your tweets are surrounded by other great tweets

Second question should always be: ‘What could we do better?’

When is loyalty a negative? When it is blind loyalty. So if your first question is, “How are we doing?”, there always has to be a second question asking, “What could we do better?” Think back to a great customer experience you had recently. Let’s say that you stayed at a hotel or lodge, and … Continue reading Second question should always be: ‘What could we do better?’

Finding growth opportunities in untapped markets a key strategy

The best opportunity for growth in community support might actually come with the two-thirds of households that do not have a child in your school. That’s a lot of people who aren’t getting messages from us, aren’t hearing of mostly positive experiences in school on a near-daily basis, and perhaps have zero connection in our … Continue reading Finding growth opportunities in untapped markets a key strategy

More Posts