Idea Sharing about School Marketing and Communications

#2 – The Who and What and Why of your school

I believe the next big factor to help our families is to put names and faces with grades and activities. Who teaches what grade? Who is the specialist helping in reading? Who is sponsoring the student council this year? Who is coaching the basketball team?  Many of us can handle the ‘who teaches what grade’ […]

#1 – The one priority to keep us all on schedule

If you could provide only one thing for the parents of your school, just one basic area to focus on their most essential need, what would that be? Without a doubt it has to be the calendar. Do we have school today? When does Christmas break start? What time does school let out on a […]

#4 – When your website needs a promotion

Somewhere along the line, school websites became the ‘low on the totem pole’ of assignments, and even though the need for better websites has risen, the content needs have not kept pace. The person in charge of the website has this task listed near the bottom of their growing list of tasks, when in actuality […]

#3 – From curriculum to content: Sharing your highlights

It is a rare occurrence that a parent gets to witness the teaching and learning in a living, breathing classroom. We have to take these messages to them in the form of photos and videos. This means photos and videos (sights and sounds) from the various classes of all your academic departments and grade level. […]