Crisis communication requires and builds upon trust with families

Crisis communication requires trust, and when done well, further builds upon that trust.

Foster community spirit with families by showing up, creating engaging events

Community spirit is a major draw for parents – both in real time and online – and can not be forced. But you have to show up with a purpose.

Promoting student accomplishments are the surest way to easy wins

At or near the top of your list of strategies needs to be promoting student accomplishments. 

Engaging parents through social media

Take parents inside the classroom with photos and videos is one effective way for engaging parents through social media.