School PR – or school public relations – features ideas for content marketing and more, primarily for schools.
Many schools have students on campus on a regular basis for regular workouts and camps. This low-key time (after the workout, not during the bench press) can present an opportunity to build-out content for the months ahead featuring sportsmanship stories. By using this time for a quick Q&A with athletes about sportsmanship, you can have …
Sportsmanship stories make for great content on social, sports programs Read More »
Lists work on the internet, even though some of us might disdain this ‘dumbing down’ and ‘click-bait’ approach. But the school-year countdown can contain real news and updates that are helpful for families to know. How many new items can you think of for your school? Imagine counting down the final seven weekdays before the …
School-year countdown starts with planning for year ahead Read More »
Surveying websites Open up the home pages of a handful of K-12 schools (public and private) and colleges and universities. For fun, take a look at the top 5-10 non-school websites you visit most often and explore them with an eye for functionality and design. The content could be drastically different (what do they showcase, …
Website survey helps you experience and apply new content and strategy Read More »
Our teachers are busy during the summer, and that doesn’t have to mean they don’t have down time. There are ways to develop content that highlights teachers as both professionals and as people. You may not get a lot of immediate responses as teachers are less likely to check email every day during the summer. …
Promoting teachers summer adds personality, understanding Read More »
You know how dreams are often confusing and you can’t quite explain them. That’s because your mind fast forwards or outright skips parts of the dream. With your dreams of awesome content strategy (and most other real-life dreams), there is no fast-forwarding, no skip button. Just small steps lined with hard work. Small steps … …
Can you be the one on social media providing a twist? This photo from Duke University made me ‘stop the scroll’ because it looked quite different than most middle-of-this-oh-so-hot summer posts. It’s an easy post to create if you keep your archives organized and you have a fun side to your communications strategy. And notice …
The continued adoption of live-streaming events is substantial and has produced new opportunities for all involved. To maximize these opportunities, these events need to be kept free to watch.
