Seasonal photo shoots
With changing seasons, photo opportunities represent themselves! Taking regular and ‘routine’ pictures of your campus can pay off in several ways. It’s easy and efficient
School PR Blog
Quick-hitting alumni event
There’s no doubt alumni events can take time, but quick-hitting events (note the pun) like this alumni softball gathering at an actual high school softball
Video on Mission
Each school should have one core video that features its students and staff talking about what they enjoy about their school. Line up their best
Captivating web-to-social tool
It looks like a photo gallery, drawing in my attention. But this is more than that: this tool allows you to hover and click and
A eye-catching home page
This website certainly is catching to the eye, with sharply captured videos in the background. It certainly presents a captivating, engaging school experience.
Highlight the facts up front!
I LOVE the big numbers highlighted on the home page of this Christ the King Jesuit College Prep School in Chicago. It immediately sends a
VIVA! event celebrates school
Events are super important for the interpersonal connection of your parents, benefactors and alumni. You know that loved, fulfilled feeling you want all your benefactors
Corporate Work Study Program
Through CWSP, students work for and earn a majority of the cost of their education — making a quality, college preparatory education possible for students who
When a lack of concerns is not necessarily what you want
A healthy school climate of trust is not the absence of dissent; it is the respect in which it is asked for, given, and received.
When a content redesign is the better approach to improving your website
A website CONTENT redesign can be more effective, more impactive and less costly than a wholesale redesign of your website.
Finding that one actionable measurement that leads to growth
Jesse Cole is an interesting man, with interesting meaning fun and innovative and creative and more. He’s the owner of the Savannah Bananas, a minor
Adding the daily menu as a ‘job to be done’
On the idea of website usefulness, we should revisit the idea of only posting menus online.
From goal to plan to content
For each objective of the board of education, a communications director or specialist or technician must consider the public’s knowledge of said goal. Want to
Year-end video might best start on day one and continue throughout the year
Last summer I decided to approach the year-end video differently. And I have the video to prove it!
Sportsmanship stories make for great content on social, sports programs
Many schools have students on campus on a regular basis for regular workouts and camps. This low-key time (after the workout, not during the bench
School-year countdown starts with planning for year ahead
Lists work on the internet, even though some of us might disdain this ‘dumbing down’ and ‘click-bait’ approach. But the school-year countdown can contain real
Website survey helps you experience and apply new content and strategy
Surveying websites Open up the home pages of a handful of K-12 schools (public and private) and colleges and universities. For fun, take a look
Promoting teachers summer adds personality, understanding
Our teachers are busy during the summer, and that doesn’t have to mean they don’t have down time. There are ways to develop content that
Starting a legendary content journey
You know how dreams are often confusing and you can’t quite explain them. That’s because your mind fast forwards or outright skips parts of the
A ‘cool’ idea for a twist for social scrolling
Can you be the one on social media providing a twist? This photo from Duke University made me ‘stop the scroll’ because it looked quite
Keeping live-streamed sports channel free eliminates major obstacle for attracting audience
The continued adoption of live-streaming events is substantial and has produced new opportunities for all involved. To maximize these opportunities, these events need to be kept free to watch.