Identify the problem, then talk about how you can play a role in fixing the issue. This video from the University of Michigan does that, and does it quickly. You can appreciate that the problem is established in the first few seconds of the video with helpful graphics. So … what problem can you help solve?
Take a look – https://www.facebook.com/UniversityOfMichigan/videos/2428477987175535/
Identify the problem, then talk about how you can play
Tell a story with your marketing plans and your webinars!
Consider what ‘appeals’ to those who don’t partake in asks that are broad or general. It might be a specific ask for a specific item the school needs.
One of your communications strategies could be to educate (or remind) people of the history ingrained into your organization.
So we know video tends to play well, and video
No, don’t worry, I’m not asking to swap links. I’m