Zachary J Baehr

Converting simple news into video to stop the scroll

So we know video tends to play well, and video does a bit better at stopping the scroll. But we can’t create video for everything, right? Correct, but we can look at this video from Michigan for some inspiration. They don’t have much to work with (head-and-shoulders video and names), but they keep your interest long enough to put a name-to-a-face to an honor.

Create a template you can use for any non-specific information, such as your logo and the color borders that shrink and grow. Then you can drop in the information you want to share, and shorten the time needed to create each one.


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